JK Rowling's Alias Outsells Other Bestselling Authors

Have you been following the news surrounding JK Rowling and her latest book?  Here's one of numerous articles about it if you haven't heard.  In short, Rowling tried to go anonymous under the pen name Robert Galbraith and write a mystery/crime novel called The Cuckoo's Calling.  Galbraith's true identity was leaked, and two big things happened.  The book's modest but successful sales blew up to bestseller status.  Rowling also lost the opportunity to remain anonymous, something she was obviously enjoying before her cover was blown.

The Cuckoo's Calling is still at #1 on the bestseller list.  Here's the list if you want to see it.  Look at who Galbraith is beating out as a "debut author" thanks to Rowling's huge following!  Dan Brown, Danielle Steel, Khaled Husseini, James Patterson, and Neil Gaiman.

I haven't read the book myself, but the Amazon page lets you peek inside, so I looked at the opening paragraph.  (I always check out the opening and/or last paragraph of a book if I can.  They're the trickiest parts sometimes to get right, and I love to see how other authors bookend their stories.)  The writing is certainly deft and experienced, which is why so many readers and critics alike were anticipating a big-named author behind the name Robert Galbraith.

Thoughts?  Opinions?  If you read the book, did you like it?  The use of a pen name is such a tricky thing, that's a whole topic in and of itself.

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